How to hire the best SEO consultant

Earlier we have discussed why to hire an SEO consultant, now in here we will be defining you how to hire the best SEO consultant for you. Now there are certain things which you should check before hiring an SEO consultant. These are:

• Experience
• Accomplishments
• Social engagements
• Testimonials
• Cost of the SEO consulting
• How old you are

Now I will be defining each of them one by one.

• Experience:  before hiring an SEO consultant try to find out how experience the person is, as the more experience the person is, the more knowledge he will be having about the market.try to find out on how much and what type of domain he was working earlier or currently so to make sure that he can handle your project.

• Accomplishments: Now there is a lot more difference between having experience in a particular field and having accomplishments in that field, what you have to do is ask him what accomplishments he have with his field, say if you want to hire a SEO consultant to know, what you can do to improve your website traffic or say rankings for your particular keyword on page one for Google, then ask him about statistical data from his past projects showing the same accomplishments. This will give you a solid background of whether hiring him or not.

• Social engagements: To know how much expertise he has in his field ask him, what are the social platform that he is engaged with like Blogging platforms, forums articles and many other things, this will help you in finding out how good the name of the SEO consultant is out on social networking platforms. As you can read reviews about his writings.

• Testimonials: Ask him for testimonials and reviews from his prior client or can ask him to provide a list of your clients so that you can talk to them and can cross check how good he is with his job. Were they satisfied with his work or not what could be the possible outcome that you can expect from the SEO consultant?

• Cost of SEO consulting: Try to find out what is his SEO consulting fee, the most important things as; if the cost of hiring him is too high from your budget then it will be of no use for you.

• How old you are: If the consultant you are about to hire holds a web site then try to find out how old the site is or how old they are in the business, as there are a lot of fraud website which are just created to earn profits and once you get engaged with them and after making them payments they just disappear.

These are certain points to be kept in mind before hiring a SEO consultant.

Referred By : Headway Web Solution

Why to hire Search engine optimization consultant

Before telling you why you need to hire search engine optimization consultant, we would like to tell you what exactly Search engine optimization is.

Search engine optimization is a process; yes it’s a process that starts with the thought of having your business online. We will be discussing this process step by step:

The first step of having your business online is to have a domain name for your business, now if you are into a particular business before but now you want to be online then in this condition you can have the business name as your domain name as you are already a brand and people already know you with the name. But if you are new or if you don’t want to use your business name as your domain name then you have to do research work as what domain name would be better for your business. This part I have covered in the domain optimization you can read it there.

The Second step once you are clear with your domain name then you have to be very specific about what service/product, what sector and what region you want to target.

The Third Step once you have a clear view about what service/product, what sector and what region you will be targeting, you need to buy the domain type accordingly, such as if you are in to commercial industry or services then you should go for the .com, In the same manner if you are related to the education industry then you should opt for the .edu and many others depending upon what type of business you are into.

The Fourth Step once you are done with the domain and its type the next thing is to define what will be the services that you will be targeting on your web site, this will make it easy to choose Keywords for your website.

The Fifth Step now if you have fallowed all the steps above then up till now you have a very clear view about what services, what region and what sector you will be targeting and accordingly you must have chosen your keywords, now to be more clear we will tell you the keyword and keyword type.

keyword	Keyword type.
Search engine optimization	Defines the service that your business will be providing.
Search engine optimization India	Defines what region you will be targeting.
SEO for Commercial Sites	Defines what sector your business is targeting.

once you are done with the keywords, now is the time to take care of the content on your website which is everything, if you want to be on top, as fresh and informative content can lead you to generate enormous amount of traffic and ranking for your website, now when I say rankings for your website through content on you site, by this I mean to mix up your keyword with your content not more then 2 to 3% this will help you to push up the rankings a bit.

As I already said that search engine optimization is a process, so there is no single activity which will put you on top of Search engines, but a combined set of activities will help you in improving things bit by bit.

The Sixth Step now that you have optimized site for content and keyword, other things to be kept in mind are

• Site Structure
• Meta tag
• URL structure
• Internal linking of the Site
• Image optimization
• Site map
• Java
• Index page error
• 404 errors
• Robots.txt

and a few more…

Now why you need a SEO consultant is because all the process defined above, if done by someone who doesn’t know the things properly then it will lead your idea of having your business online to an end.

Will discuss on, How to choose the Best SEO consultant for your business in the next topic

Referred By : Headway Web Solution

Top 6 Reasons Why Google’s Author Tags Are Important

Many firms believe a powerful on-line presence to get sales or build complete awareness. Most methods are in-depth and may be handled by your selling team. However, Google’s author tag is one strategy that each leader ought to take advantage of to grow a web presence. It’s turning into more and more necessary for business leaders and consultants to utilize this straightforward strategy, here are six reasons why Google’s new tag is nice for you and your company.

1.  Adding the rel=“author” tag on any content from your company permits followers and business partners to search out all of your work at one place. That allow users to quickly and simply notice further articles you’ve written.

Raised exposure to a lot of your content can retain readers and facilitate new ones also. Ultimately, this may shine a much bigger spotlight on your whole, your business, and its product or service.

2. With the increase of Author Rank and its influence on Google’s search-ranking method, it’s unbelievably valuable to link all of your articles using the rel=“author” tag. This is often the way to encourage Google that you’re the author of those articles, although they’re posted on many various sites. Google will then take this authority into consideration once it calculates search results — the lot of content you link along, the lot of authority and gravity you gain once it involves SEO. And remember: since Google contains a stake in its computer program, further because the Google+ network, it extremely pays to create your presence in each arenas.

3.  Having all the writers in your company created a Google+ profile can facilitate build your business’s on-line presence. Once those accounts are connected to your company, individuals are ready to discover them through your profile and contrariwise. Your staff can take advantage of the increased publicity, and your company can take pleasure in the massive quantity of content related to it.

4.  Using the rel=“author” tag implies that once people “+1” an editorial, despite wherever that article is found, authority are going to be passed on to you. Whereas the positioning can have the benefit of the hyperbolic traffic, you furthermore may profit as a result of the article is directly tied to your Google+ profile.

As an author, this is often an incredibly simple thanks to gain authority and influence through your articles, although they’re revealed on sites you don’t control. Currently that Google is a lot of socially-driven, enough +1s may facilitate your articles rise in search rankings also.

5.  Adding rel=“author” to your content doesn’t simply mean that your article contains a higher probability of superior search placements. Whereas it’s nice to own those incoming links and +1s. Your Google+ profile image can usually accompany the article. This can be nice as a result of individuals have the choice to click through to your article, however they will additionally visit your Google+ page.
Other than a typical search result, an author adds an image of the author or person being recognized, therewith person’s name within the description.

 

6.  Apply rel=“author” and create your authorship on Google+ can enable you to check stats in Google’s Webmaster Tools. This can be a valuable step to require because it permits you to check what percentage of times need to shows content up in the search results, and about what percentage times it’s been get across. It helps you to investigate the reach of your content and your viewers’ engagement levels — it’s sophisticated thanks to guarantee your contributions create the impact that you want. If that’s not enough to influence you to urge started with Google’s author tag, it’s additionally improbably straightforward to implement.

Google provides a guide to induce started (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557&topic=2371375&ctx=topic) that’s easy to follow. Google’s author tag could be a valuable way to build your on-line presence and your company’s brand — and it pays off big-time.

Referred By : Headway Web Solution

Simple tricks for Domain optimization

If I will tell you that you can optimize you site before you even created it, then how would it be.

Yes the thing m talking about is domain optimization, people talk about a lot of thing, they will setup an online business and will have a domain for it and go for a domain purchase but there is something more that you can take care of, which will lead you to generate effortless traffic for your site.

Selecting a domain name is often viewed as a simple process. What people commonly do is select a very catchy name for their business which might not define what business you are in to,

So here is the trick, instead of going for any domain name, go for a keyword specific name, say if you are into a business that provides online business solutions, then you can go for a domain name as SEO Company this kind of domain name will help you in getting effortless traffic and with very less efforts it can be ranked.

Another thing that you can do is, if you are targeting any specific location say India and if you are into the same online business then you can target the domain as SEO India or if you want to be more specific and want to target some region within India say Lucknow, then you can go for a domain name as SEO Company Lucknow, this will help you a lot in targeting the local market and will help you to have a good traffic as this keywords already have a good number of hits on the net or can say Local or Global traffic

This will give you an extra boost, without much effort.

Though IT looks like EMD (Exact match Domain) which was penalized by last penguin Update but EMD (Exact match Domain) also said that if the site hold quality content and provide valuable information and solutions to the niche its working then it will have no effects and will do great in Google SERP.

Referred By : Headway Web Solution

How to Solve 404 Error Page Problems

“404 Error – Page not found –”, you found this kind of error on websites which is the main problem of many websites. This page creates a nasty impression in the mind of visitors which is not good for website owner. At the same time on other end how the search engine reacts against this 404 error pages? There are many questions raised – Are the search engine penalize or decrease the value of website with these types of errors? What are the major steps to prevent your website from these types error? With the help of this article we are going to discuss the reasons of 404 error pages and know how to handle with these 404 errors?

 Common reasons for 404 error page:-

1. Someone link your website with wrong link or mis-spell.
2. If you have changed your website address then also 404 error page shows i.e. if you create your web page with http://www.xyzsolution.com and then you change it to http://www.bestxyzsolutions.com.
3. If you have changed your site or blogs permanent URL than also 404 error occurs.
4. There are few operating systems which are case sensitive. That’s why error appears.
5. 404 Error also shows when you removed or change your content from your website.
6. The domain name which you have purchased was previously owned by someone else, and then also error page appears.
7. The last & imp is robots.txt file, this file must be there in your web directories file because the crawlers of the search engine attempt to open this file and they found 404 errors. So you have to upload robots.txt file in your FTP.

These are the reasons through which user and crawlers found 404 Error pages. From user point of view it is bad for website, but it doesn’t affect the robots. If user found 404 Error on your website it will be confuse & move to other site this is called bad user experience & it create bad effect on your website. From SEO point of view it is not a big deal, but for your website when user comes by referral link and user found 404 Error page they will go away from your site.

To solve 404 Error, follow the below steps:-

After finding out the 404 Errors on your website now is time to get solution for it. With the help of Google Web Master Tool you can get all the URL of 404 error pages. By login on web master tool you can find the error in the not found links. Now follow the steps to solve your entire 404 Errors page on your website.

1. By modify the spelling and refreshing the page, mostly we can remove our 404 Errors.
2. Because of wrong link clicked or wrong URL typed we found these types of error.
3. You have to change the DNS server if error happens for all the pages of your website.
4. With the help of webmaster tool you can remove your 404 Error pages.
5. Use 301 URL redirection to your pages, when they are getting back links other pages or blog.
6. You can also use 301 redirection if there is mis-spell in any URL.
7. If any blog or article shows 404 error and they are not related to your website then Google will automatically removed the URL while indexing.

With the help of Google web master tool you can remove 404 Error pages but it will takes so much time to remove all the pages. If your webpage or website blocked by robots than the URL redirection is the best option rather than remove the error pages. Hope this information will help you to manage your website and resolve your 404 Error.

 Referred By : Headway Web Solution

Social Media optimization and seven months

 

HI fellas, most of you would be wondering what this seven months is all about in the title; so in short, it was my first experience with social media in early 2010 and since then I am trying to define its beauty, I don’t know why I am so obsessed with it,

So here is what I discovered about it I am not very sure it will help others or not, but would love to share.

After the end of terms, I got a chance to work for a company, they were into this social media marketing thing, and I was wondering why the hell someone will pay me for chatting, dropping few words or connecting with people. Now I will tell you the whole story as it would as I don’t want you to get bored and leave me alone.

So coming straight to the point

What was our work there?

• To create profiles on social networking sites like Facebook, Twitter, Linkedin and many others.
• To increase the group by adding as many friends and professionals possible
• To post a pre written content related to our products to the walls
• To join related groups and post pre written content with a link for our page the one we were promoting
• To send hundreds of messages to people to whom we are connected on all our profile

What I discovered:

After working for a few weeks of work, I found that this strategy helped in creating few back links for us, but it was not serving the purpose as we were not creating a Brand Image for the product, but we are in lining it with the one who have a spam image.

The changes I made

• Instead of creating a bunch of profile I suggested, to create a single profile product specific. So that proper band Image can be created and maintained.

• I suggested increasing the group, but friends and professional those were to be added must be in some way or the other related to the product, say if the product is a 1200 CC Bike, then we should define a segment like what Age people must be targeted, from

• Sometimes we target for the region the business is into, but as with the growing world of web people can shop from any place they want so for this we can go for the whole world. We also use to define what economy we should target and many other factors, as targeting N number of people is a waste of time and resource.

• I also suggest not using a pre written content with link in them pointing towards our product site as it looks like a spam link, Instead I suggested engaging with people and dropping messages on related groups asking them if they are looking for any such help with a message without any links pointing towards the product site. I also suggested keeping the message short and simple so that readers don’t lose interest in it.

• The last, but not the least was the mails and messages that we use to send in bulk, as I don’t like to see spam mails in my email as it is very irritating, for that, I replaced it with posting information on our own wall as people who are connected to you can see daily updates from you, so if they find something interesting they will themselves contact you.

This is what all I experienced within those seven months.

Thanks for reading

Referred By : Headway Web Solution

How to speed up your website

We often hear that websites should be fast-loading. But how fast is fast, and how slow is slow? And if your website is slow, how can it be speed up?

Users are becoming less and less accepting when it comes to slow sites as internet maturity increases. The size of the page is the main deciding factor for download times, coupled with bandwidth.

Most of the tips are the ones that you probably know. So, you can use the list as a checklist (which it normally is in my “customer notes sheet” : ) ).

Here are the tips:

1. Get A Fast & Less-Loaded Web Server

This is a must. Whatever you do to make your website faster, if it is served slow, there’s nothing to do.
Make sure that the server your website is hosted has low ping values & it is not over-loaded. Especially if you’ve a database and/or using dynamic files (like asp, asp.net, php, ruby…) server over-load can kill the performance.
If you’ve a simple website with few visitors then shared hosting is ok. For a website getting popular, think of a VPS with guaranteed RAM & CPU usage. If the website is already popular, a dedicated server will be the best performing one.

2. Know When To Use GIF, JPG & PNG Files.

Playing with the quality of images will dramatically lower the sizes of them while they will still be looking good.
GIF is suitable for images with few colors like logos, text & line art. When saving a GIF file, make sure you use a small color palette.
JPG is good for images with lots of colors & details like photographs. Decrease the quality of a JPG image before saving. It will still look good for a web image.
PNG, a format especially for websites, has great quality – both transparent & non-transparent – is especially functional when you’re in need of quality transparent images. Don’t forget that IE6 has problems in displaying them.

3. Use XHTML – No Tables

This is easy to tell but may be harder to implement for anyone that has few experience with XHTML.
The thing is, tables are rendered slower than DIVs by browsers. You can do more with less code & no need to say it is much better to be compatible with any browser (including mobile browsers), in means of SEO, etc..
Update: There may be cases when using tables are much more logical like “tabular data”. You may have to code a lot for creating the look of a simple 5 columned table. Don’t do that & use tables when needed.
What is tried to be mentioned here is, use XHTML rather than tables in general. But don’t try to draw images with XHTML.

4. Use CSS Smartly & Compressed

• Mention every style in CSS files.
• Find the common properties in objects define them once & try not to repeat them.
• If using a significant amount of totally different properties for a specific page define them in another CSS file & only include on that page. So users viewing other pages won’t need to download those properties.
• Compress your CSS file.

5. Merge & Compress JavaScript Files

Try merging JavaScript files prevent multiple includes (see step 6).
If a JavaScript file will be used only in few pages, try to include them inside those pages only (like CSS in step 4).
Compress JavaScript files. It lowers the size seriously & doesn’t have any bad effects on your side.

6. Manage Included Files Better

There may be several files included in webpages like CSS files, JavaScript files and other JavaScript files for statistic services, social bookmarking sites, widgets & more.
Try to decrease the number of these files:

• If using digg-reddit-like voting widgets, don’t use them in stories that won’t hit the front page & remove the ones that were submitted few days ago as they won’t have any help after sometime.
• Use only 1 statistic service if possible. Every web-based service requires new files to be installed & they are called each time a page is loaded.
• Host files on your side & don’t use web addresses as file paths.
  • If you’re using any JS frameworks like jQuery or MooTools, don’t call the .js files from their websites but download & upload them to your website.
  • Don’t try to call any file from a web address like “http://..” As this always requires dns queries to be done & will work slower.

7. Use HTTP Compression

HTTP compression is one of the most effective step with a little effort.
Today, almost every browser & web server supports HTTP compression. Using it, your files are sent to the visitor compressed & un-compressed on their side & you can have up to 90% success for the text based files (like HTML).
You have 2 popular choices with this:

• HTTP compression: a feature of the web server (can be enabled on the server side)
• Gzip: can be enabled at the site level.

8. Better Coding

This is for websites which does not use any ready-to-use systems like WordPress, Drupal, Expression Engine or similar (if you’re using these then you’re lucky as they are already well-coded).
Besides the better XHTML & CSS coding, the dynamic coding of the website directly affects the performance.
As you can guess, this is a huge subject. But there are some major things like:

• Separate the static & dynamic content. This will help writing less-code.
• Create smart & effective functions. For ex: if you’re going to use a user’s name & birthdate at the same page, don’t run 2 queries or functions, your function must call 2 of them. Simply, try to do everything once.
• Connect to the database as few as you can & once connected; call only the data you need.
• Try to keep database sizes small. If you’ve a large database, sometimes separating it into several databases perform better, especially for the data which is reached not so often. From the server’s point of view: 4-250mbs of dbs perform better than 1-1gb of db.

9. Cache Webpages

Caching is a superb way of decreasing the stress on the server by running more static files & less queries. It simply saves a static, HTML version of the page to be displayed & displays that file rather than the dynamic one.
For CMS applications like WordPress, there are already ready-to-use caching plugins (like WP-Cache).
A small note, caching can also be done at the web server level. But if you’re on a shared hosting account, you better be lucky to have it on.


 Referred By : Headway Web Solution

Simple Video Marketing Tactics

Currently we have seen a great change in the way people search content online and the things they give importance to, now a day’s videos are something they are interested in, as video provides a brief about what the product and services are about, it’s a very effective way to have positive results for business, Online video marketing is now a must, if business want to have effective communications with the majority of their target consumers.

So here I would like to discuss what effective video marketing tactics can be used to improve online business presence.

Here are certain tips for videos marketing:

1. Show Advertisements

Videos are most commonly used in advertising products and services resulting to positive results, have seen a lot of improvements in sale for clients, as people are more confident, while going for an online purchase, if they can see a demo of the product.

2. Communicate with Visitors

Having a sale page that point you out to a form asking to fill your details for a purchase is old school now, instead of this you can upload a video that explains in a brief but fascinating manner the benefits of your product and other related information, this will definitely help you a lot in improving the number of logins on your site.

3. Educate Visitors

It always better to be very interactive with your end users or you can say your prospective customers, and only way to do it is videos. Could provide you an example, say if you are in to a business that deals with software industry, then you can upload videos related to tutorials for a particular technology, you might be working on, this might not provide you direct leads, but give you referrals as, people search for a lot of things online.

 4. Content to Your Site’s

Many sites include a blog or forum which features various topics related to the company’s products or services. You can add videos to explain information you want to share or to reply to comments posted by visitors. If properly managed, a blog or forum would provide the company with useful information on the needs of your existing and potential customers.

5. Provide a Text Version of the Video

It’s very important to make sure that the video is very easy to understand and for those who may have hearing problems. It’s very helpful as they can read what the video is all about.

 Referred By : Headway Web Solution

Reuse Content and Get More Benefits

Here is a thought for you!!

If you own a web site that is static in nature then, the only way to increase content on you site is to have a blog in the root directory of the site. This will help you out with fresh content on your web site every now and then.
This is how you can improve quality visitors to your web site, by adding related content, but what after you have posted the content; it can’t be reposted as will be considered as duplicate content by search engines.
So here are certain tips that can be used to reuse your quality content and fetch maximum value for your content.

•  Social Media

One of the emerging field, if you are talking about online presence for a business, so the question is how you can improve your brand image by the content you have, so the answer is, you can use you content on micro blogging sites like twitter.com, tumblr.com and many more. Other social media platform that can be used is social sharing, like pictures related to your content also give you a cutting edge to improve your online presence through images and many other techniques.

• Video

Now videos are something that are watched by everyone and an educational video or inspirational video have great click than any other videos, so if you have good content with you than you can utilized it by making a summary of your content and creating a short but effective video, this will also help you in utilizing you content.

• Webinar

Based on one or more related content that you have, create an online slide show or you can say a presentation , explain your views step by step and then ask your audience to contribute their thought and views about the topic this will help you attracting tons of segmented and quality traffic for your business.

• Ebooks and Reports

Convert your article in downloadable forms and share it on the document sharing web site this will also help you in fetching value for your content to its optimum.

• Print

If you are in to a business that provides solution for people then, it would be a great thing to do is make your article printable, this will help you in improving your brand image to a great extent.

• Podcasts

Now this is also something very new but very effective way to utilize your content, just make your content audible and share it on the net.
Now these are few but there are many other ways that can help you utilizing your content to the maximum and optimizing your online business presence.


Referred By : Headway Web Solution