Monday 5 August 2013

Why to have a Ecommerce Website



“Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or servicesFrom: Wikipedia

 

There are many good reasons of why having an ecommerce website for your business, but I would like to draw a few benefits out of them:



IF you are into a product or services selling market, than I would highly recommend you to have an ecommerce website for you:
Reasons of having an Ecommerce website:

1.      Competitive Advantage: Having an ecommerce website give you a competitive advantage over your competitors, as you can target a big segment online in comparison of your competitors.

2.      Cost effective: If you are opting for an ecommerce website then you can save money by not opening a store for you, as you don’t need to have a physical store if you are opting for a  website.

3.      24 X 7 Open: With an ecommerce website you are available for your customers 24 hrs, which improves the chance of earning more and more. They can come any time and shop form your site, no time limits for your shop.

4.      Expand targeted segment: By having an ecommerce website you can increase your targeted area geographically, as people can access your web site anywhere in the world, the only thing they need is an internet connection.

5.      Better Customer Service: Ecommerce website gives you a better and quicker opportunity of serving your customer or prospective customers as you serve your customers directly. This saves time and money.

6.      Higher Margins: If your are into manufacturing and selling of goods than your profit margin will increase significantly as you are directly selling to the buyers, so there will be no additional charges to pay to dealers whole sellers or other people who come in the traditional sale channel. This will decrease the cost of your product but will raise profit margins.

These are a few but there are many other benefits of having a ecommerce website, will discuss more about the benefits of having online shopping portal, how to chose the best ecommerce website design and how to chose the best ecommerce website development company.

Choosing an ecommerce development company



Earlier we have discussed about why to have an ecommerce website and about choosing the best ecommerce design, now we will discuss about, what are the things to be kept in mind before choosing an ecommerce development company.

How to Select the Best ecommerce development company?

Your Requirements and Vision: Convey your requirements and vision to your development company and try to find out how much they understand your business because a clear understanding of your business model will help them in reflecting the same in your ecommerce website design. Such as how many pages you require, how many of them would be dynamic or static, what functionality you require in your ecommerce website, payment gateway integration and many more.

Experience: A well experienced company with ecommerce website development can provide you great output with simple and minimum inputs, the experience that the company should hold is about 2 to 3 years and must have handled similar ecommerce projects earlier. So that you can cross check the work.

Online Marketing Strategies: Just by providing a very good and highly functional ecommerce website dose not means that it will start getting prospective customers, so it is very important from business point of view that the website development company that you have hired should be specialist in creating, implementing and analyzing internet marketing strategies, so that your website can serve the purpose for what it is been created.

Customer Support: once your ecommerce website is online and you started earning form it, it dint mean that you don’t have to take care of it further, as there are a lot of changes which occur on product or service selling site, like uploading new products and services, changing or upgrading price list and many more, so you need a development company that can give you online support for a long term for proper functionality of your website.

Web Designing Company's Portfolio: This section of your development or designing company will show how good they were with their prior customers, as you can have a look of their work and relationship with current or prior clients.

Work strategies: The best way to save time and money both is to ask your development company to provide you a time and goal sheet which will cover that what part of project will take how much time, say the designing of your ecommerce website will take 10 days then it should be done by that time, this will help you in tracking the project and will look after that there are no delays.

Reputation: Before handing over project to your ecommerce Development Company make sure to do a quick research about the company as how good they are in the market, this can be done by asking them for reference work check of their previous or current clients

Cost Effective: Just hiring the best ecommerce designing or development company will not serve the purpose, but you should hire a company that provide you the best ecommerce development solutions with maximum (ROI) Returns on investments. It should be very cost effective.

Programming Languages: Ask the company that what platform they are opting to create your ecommerce website, my personal suggestions would be to opt for a company that offers wide range of platforms so that you can chose the one you think is the best, as at headwaywebsolutions we provide a Variety of platforms for developing your ecommerce website like wordpress, Joomla, oscommerce, opencart, megento and custome shopping cart (PHP, cakePHP, CI)

Thanks for reading the post will keep on sharing more about ecommerce web development and ecommerce web designing tips and tricks.
 

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