Tuesday 16 July 2013

7 Social Marketing Strategies For Ecommerce Website




The growth of ecommerce world has created it tough for ecommerce website to attract the visitors in business.

With the help of this post, I’m going to discuss with you seven different strategies which help you to grow your online presence and increase your daily traffic.

1.      Daily Content Posting

 

In social community easiest way to grow up is to post your content frequently or daily. It should be minimum once day on Facebook & 2-3 times on Twitter. Timing also matter, timing of social media is also very important because if you targeting the US Nations then it were useless to post in day, for posting on Facebook 7 pm and for Twitter 6pm is best.

You can also use apps to save your time, there are many free apps are available which help you in schedule posting on your social networking sites.

facebook.twitter

 

2.      Use Images Posting On Facebook

 

By adding images to your posts you can increase the visitor’s traffic. You can generate more than 50 % likes than the average post by adding photos on your facebook post. When you want to promote anything or want to announce something then you can add your link with photo on your post.
View the example below:

facebook image posting

Text-based images are far more effective than normal links or normal images.

 

3.  Social Buttons increase visitors

 

You can increase the number of visitors by embedding social buttons on your site. Social buttons are used to encourage visitors or readers to share the post, article of blog with others. You can use social buttons at different places of your site or blog.
  • Footer of your website and blog
  • In your newsletter
  • In your email signature
  • Within blog post
  • Header of your website and blog

social buttons

 

4. Create Micro Content

 

Some time long content or long post are very time consuming, because visitors have very less time or patience to check those content, they are surrounded with overloaded information. So for that we have to use bite sized of content for easy and quick delivery.

You can also use software to create video clip, which can be easily shared on social networking sites. Some mobile app available in market to create and post video clips. Try Vine, it is a new tool for creating content.

5. Start Twitter Q&A

 

Twitting on twitter is the new way of doing micro blogging. Instead of writing full post you can give the major information of your blog post, because in twitter we can only post 140 characters of content.  Readers use twitter for giving quick update at any moment.

To get the more visitors interaction you can use simple trick by starting weekly Twitter Q&A.  You have encouraged the visitors to ask about your blog, business or website. And you give answers to their questions; you can also use their question as your blog post.

In Twitter Q&A use #tag in your tweets for tagging, it also helps in branding.

 twitter Q&A

 

6. Pins you products on Pinterest

 

Now a day’s Pinterest is one largest social network in the whole world for using of their marketing strategies.

Pinterest is a photo sharing site that allows users to create and manage their image collections such as events, interests, and hobbies.

You can make social button of pinterest on your blog for branding of your products.

Pin for business

 

7. Use Different Titles on Your Blog Posts

 

To get the much attention on your blog post, you have to use attractive title for your blog post to attract the visitors. Follow some tips regarding title optimization:
  • Use everyday language
  • Keep it short & attractive
  • Use common traits (urgency, fear, desire, etc)
  • Start the title with how many links you’re going to make, if you’re post in a form of list.

Conclusion

 

Strategies which are defined in this post is useful for your business development, these marketing strategies are tried and tested; you can utilize the above information for making yourself socially connected with online marketing.


Referred By : Headway Web Solution

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