Why to hire Search engine optimization consultant

Before telling you why you need to hire search engine optimization consultant, we would like to tell you what exactly Search engine optimization is.

Search engine optimization is a process; yes it’s a process that starts with the thought of having your business online. We will be discussing this process step by step:

The first step of having your business online is to have a domain name for your business, now if you are into a particular business before but now you want to be online then in this condition you can have the business name as your domain name as you are already a brand and people already know you with the name. But if you are new or if you don’t want to use your business name as your domain name then you have to do research work as what domain name would be better for your business. This part I have covered in the domain optimization you can read it there.

The Second step once you are clear with your domain name then you have to be very specific about what service/product, what sector and what region you want to target.

The Third Step once you have a clear view about what service/product, what sector and what region you will be targeting, you need to buy the domain type accordingly, such as if you are in to commercial industry or services then you should go for the .com, In the same manner if you are related to the education industry then you should opt for the .edu and many others depending upon what type of business you are into.

The Fourth Step once you are done with the domain and its type the next thing is to define what will be the services that you will be targeting on your web site, this will make it easy to choose Keywords for your website.

The Fifth Step now if you have fallowed all the steps above then up till now you have a very clear view about what services, what region and what sector you will be targeting and accordingly you must have chosen your keywords, now to be more clear we will tell you the keyword and keyword type.

keyword	Keyword type.
Search engine optimization	Defines the service that your business will be providing.
Search engine optimization India	Defines what region you will be targeting.
SEO for Commercial Sites	Defines what sector your business is targeting.

once you are done with the keywords, now is the time to take care of the content on your website which is everything, if you want to be on top, as fresh and informative content can lead you to generate enormous amount of traffic and ranking for your website, now when I say rankings for your website through content on you site, by this I mean to mix up your keyword with your content not more then 2 to 3% this will help you to push up the rankings a bit.

As I already said that search engine optimization is a process, so there is no single activity which will put you on top of Search engines, but a combined set of activities will help you in improving things bit by bit.

The Sixth Step now that you have optimized site for content and keyword, other things to be kept in mind are

• Site Structure
• Meta tag
• URL structure
• Internal linking of the Site
• Image optimization
• Site map
• Java
• Index page error
• 404 errors
• Robots.txt

and a few more…

Now why you need a SEO consultant is because all the process defined above, if done by someone who doesn’t know the things properly then it will lead your idea of having your business online to an end.

Will discuss on, How to choose the Best SEO consultant for your business in the next topic

Referred By : Headway Web Solution